Sergey Vasilyev · the Integral Rhetoric method

Public speaking and business rhetoric.Made human.

Rhetoric is the craft of building an argument that lands. Public speaking is the craft of delivering it so people are convinced. It often feels hard, and it can seem you simply were not built for it — that is not true. Integral Rhetoric will move you forward on any speaking task inside your own field of expertise.

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Free · 20–60 minutes · video call

Topics

business rhetoricpublic speakingnegotiationspresentationsfear of speakingstorytellinginvestor pitchargumentationvoice and deliverymeetingshandling objectionsself-presentationdefending a projectcharismaclient communicationconference speakingoratoryinternal communicationimpostor syndromeinterviews and broadcastshandling criticism

Who it is for

For anyone who finds public speaking hard.

And presentations, and the rhetoric of the negotiating table.

About

Theatre director, journalist — now a coach

For seven years I have worked with executives, founders and teams. Here is how I look at speech.

10
years in the profession
300+
one-on-one clients
5,000+
hours of training
7
years of online practice
Sergey Vasilyev
01
What I work for

Speech matters in every line of work. The moment it becomes confident and convincing, you succeed.

02
The problems I solve

Every kind of psychological, physiological and cognitive trouble with speech, rhetoric and communication. “Nerves throw me off.” “My thoughts and words vanish.” “How do I control my voice?” “How do I speak without a memorised script?” “How do I build a presentation worth watching?” “How do I stop being afraid of criticism?”

03
Where I solve them

Public speaking, project presentations, client and vendor conversations, sales, leadership communication.

04
More than speech training

Speech is the defining human skill. Thinking, vocabulary, voice, nerve, the ability to connect — these are not simply traits, they are the ground a person stands on. Developing your speech is developing you.

05
Experience and a method of my own

Ten years of teaching, seven of them one on one in business rhetoric and public speaking. I work in my own approach, which I call Integral Rhetoric: a full reading of your goals and your situation, then a programme built specifically to reach them.

06
The integral approach

I work on every side of speech: psychology, content, form — voice and stage craft. The point is your well-being and your effectiveness: speaking should become easy.

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Credentials

MARCH

Course lead for “Effective Client Communication” at MARCH, the Moscow School of Architecture.

Clients

Sber, Johnson & Johnson, Nornickel, Bacardi, 20+ architecture practices, startups.

Theatre

A student of Boris Yukhananov. Actor and director at the Stanislavsky Electrotheatre in Moscow.

Method

My method: Integral Rhetoric

Four supports

Confident speech rests on four supports: Composure, Technique, Rhetoric, Psychology. Like a portico on its columns — take one away and the whole thing loses its footing.

The integral method

I work on all four supports at once — that is what makes the method integral.

01 Composure

How do you feel when people are watching? What is your body saying? What energy are you carrying? Grounding, breathing, working with the nervous system — drawn from body-oriented practice and the actor’s craft.

You'll learnto walk out collected and manage your nerves

02 Technique

Voice, gesture, stage craft — what drama schools teach. Not drills for the sake of drills, but tuned to your rhythm and your level.

You'll learnto command your voice, body and gesture

03 Rhetoric

Command of thought and word: purpose, structure, argument, getting the meaning across. The ability to develop a thought on your feet without memorising a script. This is where most training stops short.

You'll learnto think in structure and speak with conviction

04 Psychology

The psychological side of communication — inner limits, painful past experience, self-doubt, fear — is often what actually caps your effectiveness. Gentle, therapeutic work here pays off enormously and gives you confidence when the conversation carries weight.

You'll learnto hold your ground as an equal, without fear

The person

Integral Rhetoric trains the speech and the person behind it. An investment in your leadership. This is exactly the work you need where the stakes are high.

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Services

What I work on

01
One-on-one coaching in public speaking and presentations

One on one, built around your particular task. And the task can be anything to do with rhetoric, speech or confidence.

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02
Training for teams

Departments, conference speakers, leadership teams. Client communication, external communication and public speaking.

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03
Overcoming the fear of speaking

A dedicated programme. A specialisation of its own — seven years working with fear and nerves specifically.

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04
Preparing for negotiations and project presentations

Argument, defending your position, handling objections and criticism. Structuring the presentation. Sharpening what makes your offer distinct.

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How we work

How the process runs

01
Diagnostic

We take a real task apart: a talk, a negotiation, a presentation. I assess what is working and what is not.

02
A programme built for you

Not training out of a box — I build it around your task. Whatever is wobbling is what we fix.

03
Practice under real conditions

We work on your real material. You get used to acting as a speaker rather than knowing the theory.

04
A result at a real event

The goal is not to teach you in general, but to carry you through to a result at one specific appearance.

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Testimonials

What clients say.

My whole understanding of communication changed. I became confident, I say what I believe needs saying, I speak without fear and I get the result.

Elizaveta Sevastyanova — Chief Commercial Officer, TEKTA GROUP

Sergey is one of the few coaches who works deeply rather than by template. After the course our team began speaking differently in client meetings.

Sergey Markov — CEO, A4 architecture practice

I learned how to be the centre of attention without it hurting. That changed a great deal.

Marina Bayandina — Physician, founder of Health Speaker School

Working with Sergey is not about beautiful words. It is about finally being heard.

Katya Panova — Founder, Plan The Best

After the programme I walked onto a stage for the first time — and it turned out to be interesting rather than frightening.

Lera Lavski — Nutritionist, blogger

The structure and clarity my lectures had been missing showed up within a few sessions.

Roman Petukhov — Senior researcher, Institute of Sociology, Russian Academy of Sciences

Also worked with:

Elena Severyukhina
HR Director, Komus
Alsu Polyakova
Executive coach, HR director
Elena Kuzmakova
Director, Praktika Theatre

Formats

Pick yours.

Preparing for one appearance
1–3 weeks

Focused work for a single event: a conference, a board meeting, an investor pitch.

Individual course
6–10 weeks · from ₽80,000

A full programme for the task you choose yourself.

Team training
6–10 weeks · from ₽150,000

A group of up to 12. Corporate format, real cases from the company.