En Ru
Words are money. Business rhetoric is a money-maker.
In business, words decide whether people trust you, buy your idea, or invest in your project.
We teach executives and companies to find the words that bring results. Here you get best education and coaching solutions.
Make Request
From the Founder
My name is Sergey Vasilyev —
business psychologist, theatre director, and executive coach with 8 years of experience.
Why business rhetoric matters?

I believe that words remain the most powerful tool in business. The world is changing fast: new technologies, new professions, new formats of communication appear every day. But it’s still words that decide who leads, who is trusted, and whose ideas win.

We help business people speak with meaning, presence, and confidence — so their words truly work.

Our Programs

Business rhetorics combines public speaking, presentation mastery, persuasion, and communication psychology — helping professionals speak clearly, confidently, and with impact.

  • Presentation Mastery
    How to structure and deliver ideas that convince. From logic and visuals to emotional impact.
  • Sales and Product Presentation
    How to speak about your product so people want it. Emotion, value, benefits, handling objections.
  • Client Communication
    Build trust, argue clearly, and negotiate effectively.
  • Public Speaking
    Feel confident on stage, in front of a camera, or in a meeting room. Develop your voice, expression, audience contact, and state control.
  • Full Presentation Coaching
    From idea to delivery — structure, scripting, rehearsal, and performance mindset.
  • Overcoming Camera and Stage Anxiety
    Speaking is not a test — it’s a skill of managing your state. Our custom method helps you overcome anxiety, tension, and self-doubt. You’ll learn to enter a focused, calm state before any public appearance or recording.
Make Request
Our approach
  • No templates
    Every program is custom-built for your goals, business model, and team.
  • Tailor-made
    We study your market and communication style to ensure measurable results.
  • All formats
    Programs are available as personal or team coaching on-site or online.
No templates — every program is custom-built for your goals, business model, and team.
We study your market and communication style to ensure measurable results.
Programs are available as personal or team coaching on-site or online.

What our customers say ❤️
Алсу Полякова
GE Healthcare HRD.
Sergey did an excellent job preparing me for my conference speech — he inspired me, helped me get into the right mindset, and built a compelling storytelling structure.
Elena Severyukhina
HR director
I reached out for help preparing my presentation — and I’ve never had anyone work with me in such detail before!
For the first time, I felt that I can truly inspire people.
Katya Panova
business consultant
In Sergey, I found a professional who deeply understands the client’s needs — and a true partner in working with my own clients.
Lera Lavski
nutritionist and influencer
I started feeling completely different in front of the camera — calm, confident, and full of energy.
The work fully lived up to my expectations!
Roman Petukhov
Senior Research Fellow, Institute of Sociology, Russian Academy of Sciences
I felt that I was in control of my performance — no nerves, just pure enjoyment!
Clients and Partners
Tell us about your task — we’ll suggest the right format and program for your needs.
Get a free consultation ASAP
Contact us:
Phone: +7 926 7 938938
Email: vasilyev.training@gmail.com

© 2024 All Rights Reserved.